Course Details

Certified Business Analytics Specialist (CBAS)

Today, organizations are operating in a vibrant business environment, and thus face dynamic changes in customer demands. The companies want to deep dive into, not only the current information related to their customers, products, services and business process, but they also want to draw insights from the historical data related to their past performances and learn about previous trends and patterns. Thus, there has been a substantial adoption of business analytics market software and solutions among various industries for analysing such trends and unfolding new business opportunities and formulating strategies based on new insights. Further, growing demand for analytics is increasing due to the increase in the big data trend in the organizations. It is no longer easier for the organizations to sustain in an intense competitive environment without business analytics and gathering the knowledge of what has happened in the past is also not easy without analytics. The software helps the organizations to provide answers related to any of the business queries that “what has happened?” and helps them to understand “why it happened?” and predict “what should happen?” Hence, analytics plays a crucial role in augmenting organizational productivity and optimization of resources.